The strategic answer Smaller pool, higher quality, more character
Aireys Inlet has perhaps a tenth of the rooms that Torquay or Lorne offers β but what's available is generally high-quality and character-driven. The town deliberately limits new development, so the accommodation here skews toward heritage cottages, boutique B&Bs, and well-maintained holiday rentals rather than chain hotels or resort complexes.
That makes booking ahead more important than in larger towns. The standout stays β Lighthouse Keepers Cottages, Aireys Cliff Side, the better cliff-street holiday rentals β book out 6+ months in advance for summer weekends. The trade-off for that scarcity is privacy, quiet, and the rare experience of staying somewhere that hasn't been over-developed.
Below is the full breakdown by tier. For travellers who can't get into Aireys Inlet, the natural fallback is Lorne 12 km south, which has dramatically more rooms across all tiers.