The strategic case The only town close enough to do the Apostles properly
Port Campbell exists, for most travellers, as a sleeping place. The town itself is tiny β six hundred permanent residents, a single main street, a protected harbour cove, two or three good restaurants. What makes it indispensable is its position: twelve minutes' drive from the Twelve Apostles, eight minutes from Loch Ard Gorge, fifteen minutes from London Arch and The Grotto. There is no other town within sensible range.
The implication is simple: if your priority on the Great Ocean Road is photographing the Apostles in the right light β sunset, sunrise, blue hour β you sleep in Port Campbell. Apollo Bay is too far west; Princetown is closer but offers almost no accommodation. Port Campbell is the answer by elimination, but it's also genuinely pleasant: a small protected swimming bay, a working harbour with fishing boats, decent restaurants for a town this size, and a slow-paced quiet that the bigger Surf Coast towns don't have.
Below is the full accommodation breakdown by tier. Booking ahead is more important here than in larger towns β Port Campbell has perhaps 250 rooms across all properties, so summer weekends genuinely sell out months in advance.