The strategic answer Closest to the Apostles, smallest accommodation pool
Princetown's accommodation pool is genuinely small — roughly 50-80 rooms across all options. The town has no resort hotel, no premium boutique stays, and no sprawling caravan park. What it has is the absolute closest accommodation to the Twelve Apostles (10 km / 10 minutes), making it the strategic stop for travellers prioritising proximity over amenities.
For most travellers, Port Campbell (12 km west of the Apostles) is the better trade-off — closer to restaurants, shops, and a wider accommodation pool. Princetown earns its niche for sunrise photographers, Great Ocean Walk hikers, and budget travellers who want the cheapest possible stay near the Apostles.